BRAND PHILOSOPHY
Create a method where the above challenges can be addressed. Hence a season agnostic line which implies that the same styles will last for at least a year and will be on a replenishment mode. AB will build its ability to send small orders. Monies should be collected in advance.
BRAND MANIFESTO
A denim lifestyle brand Born in Texas.
American Bull celebrates the freedom inspired by the American cowboy spirit.
American Bull stands for 'Life in Motion'. Young, Independent, Passionate, Adventurous, Rugged but refined, Fresh and lively, Social and definitely Urban.
Product embodies modern classic denim lifestyle, well crafted, sophisticated yet affordable. American Bull offers Jeans, Denim Jackets, Shirts and trousers.Power of Bull – Curious like Magician.
has made its way to wardrobes all over the world. Even wondered how it all came to be?
France attempted to remake the Geonese fabric serge in Nimes and the Denim is born, taking its name after De Nimes.
It gains currency as an appropriate fabric for work clothes and sailors and factory workers.
During the California Gold Rush, Denim fabric is chosen over other dress materials, to create durable garment for miners.
Jeans transforms into a symbol of adventure and rebellion as it moves South towards the feral landscape of Texas. Cattle barons and cowboys don the denim jeans.
Moreover, it rapidly becomes synonymous with the south as people dub themselves Texan by donning a pair when holidaying in the ranches.
Glamorized by James Dean in Rebel Without A Cause, and Marylin Monroe in The Misfits, reinforced the jeans as an american icon and a gift to the rest of the world.
